Glenmark
Product Packaging | 2015
Glenmark: was founded with a vision to emerge as a leading integrated research-based, global pharmaceutical company. Over the decades, was established as a leading player in the discovery of new molecules both NCEs (New Chemical Entity) and NBEs (New Biological Entity). The generics business services the requirements of developed markets like US and Western Europe. Glenmark API business sells products in over 80 countries including the US, various countries in the EU, South America and India.
My job: was to redesign the entire supplements line of products for Romanian market in a new, clean and innovative approach in line with the modern and appealing visual standards.
Old Package configuration.
Starting with core immages selection and a new logo for products.
Establishing a coherent colour palette along with proposals for the new package metallic materials.
Establishing the technologies to be used in print.
Realistic renders for as close as possible final product simulations and base package pictures to be used in promotional materials.
Real pictures of printed product packages.
